Transforming Complex Ideas into Human-Centered Content
I design content experiences for top technology, AI, fintech, and healthcare brands. With a background in library science, accessibility, and digital product documentation, my work bridges research, narrative, and business outcomes.
I specialize in making the complex usable and the technical relatable, drawing on a unique career that spans research, agency, and product environments.
What I Do
Content Strategy, UX Writing, and AI-Enabled Communication
Shape web, mobile, and enterprise content that aligns user needs and business goals, using structured metadata and cohesive messaging.
Lead content initiatives for B2B/B2C: writing email, SMS, IVR flows, onboarding, knowledge bases, and support content.
Create, test, and optimize generative AI/LLM prompts, training materials, and conversation flows.
Drive global content scalability via localization and accessibility (WCAG, ADA), for culturally relevant, international-ready user experiences.
Build content systems and documentation libraries for onboarding, process, and AI training.
Advance content quality using research, user testing, journey mapping, and analytics.
Career Journey
Proven Content Leadership Across Tech, SaaS, and Healthcare
Technological Products & Services | B2B & B2C
- Dell Technologies: Developed AI prompt/LLM content and accessible UX copy for global B2B and consumer audiences. Led digital content using Figma, Miro, SharePoint. Managed internal resource sites for onboarding and supported WCAG/ADA compliance.
- TripAdvisor (Viator): Designed UI/UX copy for native and web apps, localized and globalized content for international users, and improved navigation and sign-on flows with iterative testing.
- GP Strategies: Scripted over 30 video tutorials for AWS-based EtaPRO, translating technical concepts for enterprise clients. Refreshed onboarding and support pages to be scannable and keyword-optimized.
Agency Work & Freelance Clients
- Digital Marketing Agencies: Delivered digital marketing and product writing, including SEO-optimized blog and web copy and campaigns. I’ve worked for SaaS, B2B, and B2C clients through two agencies, North Star HQ and Responsive Inbound Marketing.
- Frank P. Langley, Co., Inc.: Web and marketing consultant for a local HVAC distributor. For this client, I owned the web redesign (project management, content strategy, and WordPress development) and a revamp of their print collateral.
- Toxilab, Quantum Mechanic, Inc.: Created user support and lab tech microcopy; enhanced digital help resources.
- Healthcare SEO: Managed accessible research databases, ran tech support, developed CMS-integrated resources, and taught at public and university libraries.
- Instructional design and technical writing: Freelancing on Upwork, I honed my problem-solving and content iteration skills for businesses via healthcare web content and campaigns for B2B apps.
- Content Strategy & Growth Hacking: Resourceful content consultant offering content design, basic graphic design, and CMS-based web development. I built this site 100% myself in WordPress.
Info Management & Broadcast Media
- Library & Academic Roles: Managed accessible research databases, managed computer networks, developed CMS-integrated resources, and taught research and information literacy at public and university libraries.
- Broadcasting: Integrated live, syndicated, and pre-recorded radio programming. Scripted & edited audio and video packages.
Formats, Audiences, and Tools
Multi-Platform Content for Diverse Stakeholders
- Supporting enterprise and consumer end-users, product managers, designers, researchers, and global partners.
- Delivers clear, engaging content for: UX/UI flows, onboarding, process and knowledge bases, email/SMS, API documentation, microcopy, SEO articles, and training videos.
- Proficient with Figma, Miro, Jira, WordPress, Confluence, Slack, GitHub, Google Workspace, Asana, SharePoint, PowerPoint, screen readers, and AI content tools.
Skills
Content Design, Information Architecture, Accessibility & AI Expertise
End-to-end content design for digital products
UX writing: onboarding, error states, conversion, workflow copy
Technical writing: process docs, tutorials, knowledge bases
Information architecture: metadata, taxonomy, scalable structuring
AI/GenAI content creation, LLM prompt design
Localization/globalization: transcreation, cultural adaptation
Accessibility: WCAG/ADA compliance, usability for all users
Data-driven strategy and optimization
Collaboration across disciplines in agile, system-driven environments
Subject Expertise
SaaS, Cloud Computing, Cybersecurity, Fintech, Healthcare & More
Digital products: B2B SaaS, cloud services, cybersecurity, fintech, telecom, consumer healthcare, start-ups, influencer campaigns.
Academic background including: assistive design, rehabilitation medicine, healthcare product development and library & information science.
Certified in: Generative AI, hypothesis-driven development, agile methodologies, and digital product management.
Impact
Driving Product Success with Research, Localization, and Accessibility
- Organized internal knowledgebases and documentation for onboarding and training at Dell.
- Piloted content localization and improved global navigation for Viator, a TripAdvisor company.
- Shaped product story and SEO for North Star HQ client launches and agency offerings.
- Optimized accessibility for research and medical device databases.
What’s Next?
I’m available for Senior Content-management Roles and Collaborative Product Teams
Find my past freelance projects and and read reviews on my Upwork profile.
Contact me about full-time opportunities or projects.
Follow me on LinkedIn.